All companies want to be innovative. But not all of them protect their investments in innovations with intellectual property rights. However, investing in intellectual property rights such as patents, trademarks and registered designs can pay off in various ways: according to a study by the European Patent Office and the EUIPO, companies that have IP rights generate not just 20% higher income per employee on average as a company without such rights, they are also considered to be more attractive from an employee’s point of view and find qualified employees more easily. SMEs and start-ups benefit most clearly from IP rights, as they typically see significantly higher sales growth compared to competitors who do not invest in intellectual property. Protecting your intellectual property hence pays off in multiple ways.